Purpose
An inspiring description of the desired experience that provides direction and is validated by both employees and customers. A targeted CX strategy captures how your organization ensures that customers consistently recognize this desired experience in every interaction and across all touchpoints.
Our approach
We value meaningful and authentic relationships with clients, where sustainability and insight into behavior are essential. We engage with fundamental questions such as: "What do you want to achieve based on your mission, vision and purpose?", "What impact will this have on your customers and the world?" and "How can you put this into practice?".
To gain insight into what customers expect from your organization, we engage with them based on existing customer surveys. In collaboration with customers and employees, we create the desired customer experience and determine what actions are needed to realize it.
In doing so, we strive for a balance between value for the customer, value for your organization and value for the world. The result is an inspiring and guiding strategy with an overview of the necessary strategic choices to realize your desired customer experience.
