Kyden Consulting

Realizing Sustainable Transformation

At Kyden, we realize future-proof transformations by combining strategy and execution. We believe in sustainable change that makes lasting positive impact. From the perspectives of customers, employees, sustainability and AI & technology, we help organizations transform structurally.

We work with real change agents within corporates and governments, and end managers within SME organizations who want to transform future-proof. We tackle every transformation issue from an integral perspective, offering customization where necessary and proven methodologies where possible. Together we ensure sustainable impact, from strategy development to realization.

We work with both upper and lower stream

A successful transformation touches both the strategy and organizational structure (top stream) and the culture, beliefs and relationships that lie beneath it (bottom stream). By working with both, we find real levers for change and ensure that the transformation becomes deeply embedded.

We learn from different perspectives

Real change occurs when different voices are heard. We engage employees, customers and partners to fully see reality and create support. This creates a transformation that is widely supported and continues to work, even as the environment changes.

We dare to slow down in order to accelerate

In a transformation, making meters quickly often seems attractive. Yet a good start takes time. Together we take the time to really understand the context, the patterns and the underlying dynamics. This results in speed: because everyone knows what it is about, and the energy can flow in a focused way.

We believe that context makes behavior

We look at the context of the organization with a keen eye and design interventions that fit the desired outcome and behavior. This prevents the organization from falling back into old patterns and enables sustainable change.

We put people first

Transformation is people work. We work from genuine interest, clarity and honesty. In this way, we create an environment in which people not only can, but also want to move with us. This forms the basis for lasting impact.

Sustainable growth starts with your customer.

What if customer experience can be the accelerator of sustainable growth? Kyden is proud to launch the book Sustainable Experiences, written by Anika Siepel and Leon Bosma. A book that shows how Customer Experience (CX) can be a powerful accelerator for sustainable growth. No theoretical models, but real stories, strategic tools and fresh energy to make sustainable choices attractive and rewarding.

Order the book →

"We now know much more about the mobility needs of our customers and can now respond to them in a more targeted way. I can now lay out a well-founded proposition and incorporate the insights into our growth plan towards the future."

Joost Glaser

Proposition manager OHRA

"These days I hear managers asking their teams, 'Where in the customer journey do we see this reflected?' So the methods developed and their effects are really being made their own."

Robert Vels

Lead Customer Experience Management RFO

"Kyden's guidance has helped us reach a supported and sound decision more quickly, which ensures that we can now begin to deliver on our growth strategy."

Anette Bos

Director RAI Markets

"Our employees are happier now. They have a clear goal that they want to contribute to with heart and soul. That helps enormously. The goal of becoming the healthiest employer in the Netherlands provides a foothold for the longer term and value for the business. We can move forward in a result-oriented way.

Benno Siegert

Director of People & Experience VGZ