Sustainable Customer Value

The potential of shared value between customer, society and brand.

What customers want and need is constantly changing. At Kyden, we believe that organizations that learn to view opportunities from different perspectives, such as those of customers, the environment and communities, discover and harness the potential of new shared value. This approach helps develop (a) sustainable:

  • customer strategy
  • customer journeys
  • innovation of products and services
  • behavior change: customer habits and behaviors
  • customer experience management

Kyden helps organizations find the ideal balance between their brand purpose, sustainability and customer value.

Our approach

The customer is at the center of problem solving, without losing sight of other perspectives. This is how you create shared value. Our approach is based on three core pillars:

The customer is at the center. We use Customer Experience Management and take the customer experience as the starting point to solve problems and become truly customer-centric.

By making innovation and sustainability go hand in hand, you encourage creativity and positive impact. This creates innovative solutions that promote profitability and growth while minimizing environmental impacts.

Purpose - the North Star for organizations: inspiring and appealing to one's own organization, relationships and customers alike. It provides focus and connection to the community around you and helps you achieve credible results along the way.

Nikkie de Bruijn
Nikkie de Bruijn
Principal consultant, Practice lead Customer Excellence

Go for sustainable customer value

Find out how we discover the soft spot between your brand purpose, sustainability and customer value. Don't hesitate to contact Nikkie de Bruijn today for a no-obligation consultation.