beanedam
Consulting & Transformation

Design Sprint - Accelerating growth toward a customer-centric organization

How do we get a jump start on becoming a customer-centric organization?

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Solution

Our approach for Boon Edam is pragmatic and results-oriented. In a 3-day design sprint, we co-created insights into the service customer journey, devised improvement concepts and validated them with customers. There was a strong emphasis on involving the entire organization. This enabled us to develop a customer strategy in a short time and bring it to life in an initial customer journey, with positive impact on customer satisfaction and business results.

About Boon Edam

Boon Edam is a leader in access products for public and secure areas to customers around the world. As a third-generation Dutch family business, we pride ourselves on our knowledge of and commitment to this specialized market.

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Have you been inspired by the story of Boon Edam? And do you want to grow your business? Please contact Leon Bosma.

Results

Co-creation of the customer strategy that describes the desired experience for customers

Joint view of the current service journey.

Concrete improvement concepts validated with customers

We shared the results with all employees within the organization so that everyone was aware of what needed to be done to realize the improvements





Themes for this transformation

Co-creating a CX Strategy

Creating support within the organization

Realizing a distinctive customer journey using Design Thinking and Customer Journey Mapping

"Good approach that comes to really concrete and applicable solutions. You guys are enthusiastic and know how to keep people out of solution mode well when they need to be, listen well and catch on nicely."
Henk Good Boon Edam

Henk Goede

Marketing Manager - Boon Edam